The article went on to state that while traffic to the game’s website and app store listing increased after the game update earlier this month, the expected conversion rate has not been met, though the upcoming Halloween LEGO Minifigure series “may have an impact on the sales of the game.”įuncom contributes the lower-than-expected sales to more limited exposure to “gaming press” and “in traditional gaming outlets” due to “among other possible factors, the fact that the game has been available since last year.” Sales on the iOS platform have performed better, mainly due to the featuring in the Apple Store during the launch week, but as the price point of the game on this platform is lower, these additional sales are not enough to compensate for the low sales on PC for the time being. This is mostly due to low sales on the PC platform. The game is currently not meeting internal revenue forecasts. LEGO Minifigures Online launched three weeks and three days ago and the Company has gathered enough information on the initial sales to provide an update. (the “Company”) would like to provide an update regarding the launch of the LEGO Minifigures Online game and the financial situation of the Company. Last Thursday, Funcom released a financial update on LMO.įuncom N.V. As reported back in May, Funcom announced an update to their LEGO Minifigures Online game, changing it to a buy-to-play model in addition to other changes, including a “strong narrative” and an overall story.
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